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Digital Transformation - Why Should It Be Your Strategic Priority? As businesses languish amid competition, Digital Transformation is no less than a Superhero that helps businesses scale increasing competition and emerge victorious. Here's a lowdown about the role of digitalization on different factors affecting your business: 1. Customer Experience Modern consumers value nothing more than their personal convenience, productivity, time and flexibility. They're more likely to conduct research before buying, rely on consumer reviews, seek quicker resolutions and move to other providers if their expectations are not met. Digital technologies enable an end-to-end sales cycle, right from opening conversations with prospects to closing a sale. Customers are spoilt for choices, and they engage with businesses on channels of their choice. Businesses need to have Omni-channel presence so that they can cater to the needs of their customers with lesser response time, thereby gaining customer loyalty. We reduced online complaints from 15 cases per day to none within just 3 months for the India's first large-format specialist retail chain for consumer electronics and durables. Click here to read how we helped them retain high-value customers by implementing digital technologies for complaint closure. The Digital Age is hence, the age of customers and it has become all the more important to ensure your customers are happy. Digital transformation as a strategic priority can enable you to shift towards customer-driven communications, which can maximize your reach and delight your customers too. 2. Productivity With an increased focus on Digital transformation, businesses are likely to reach Digital Maturity, with an effective strategy in place. This could translate to increased productivity in the form of: Streamlined operations Effective marketing Stronger customer interactions Greater focus on innovation Lesser room for error Increased speed-to-market No wonder, stud

Buy Google 5 Star Reviews In today's digital world, online reviews play a crucial role in shaping the reputation of businesses. Whether you own a small startup or a well-established company, having positive ratings and feedback on platforms like Google can significantly impact your success. Realizing the value of such reviews, some businesses resort to buying Google 5 star reviews. However, it is essential to understand the implications and potential consequences that come with this controversial practice. First and foremost, it's important to recognize the potential benefits of obtaining positive reviews. When potential customers search for a product or service, they often rely on other people's experiences to gauge its quality and credibility. Positive reviews can instill confidence in potential buyers and encourage them to choose your business over competitors. Moreover, Google uses these reviews to determine the ranking of businesses in search results, making it crucial in boosting your online visibility. What Are 5 Star Reviews on Google? Are you going to buy anything online or try out a new restaurant? Most likely, before making a choice, you'll browse several reviews online. Google is one website that stands out from the others when it comes to internet reviews. Google 5-star reviews are regarded by many as a trustworthy source of user feedback. These one- to five-star evaluations have a significant impact on the standing and prosperity of companies of all sizes. An insightful viewpoint on the caliber of goods, services, and client experiences can be found in Google 5-star evaluations. Google evaluations can make all the difference when it comes to finding a trustworthy contractor, a well-known tourist destination, or a local business. Potential clients can quickly learn about past experiences and determine the degree of satisfaction with a single click. A company's overall trustworthiness and search engine exposure can be greatly impacted by th

This is a great explanation for Customer Insights since it highlights the "mutual benefit" angle of Customer Experience. Customer insights is basically actionable data that helps bridge the gap between your brand promise and the experience your customers take back home, and bridging this gap is the easiest way to make your customers loyalists, and RETAIN them!

CUSTOMER INSIGHTS: THE KEY TO BOOST CUSTOMER RETENTION

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Omni-channel! It's a word that's been thrown around a lot these days. Given that marketers are having to come up with intelligent ways to drive customer engagement, the concept of omni-channel is now ubiquitous. So, how does this fit right into the Customer Experience model? In order to understand this, let's get straight to understanding

Customer related issue artical

In a world that battles competition ruthlessly, every single day, the philosophy guiding credit unions comes as a whiff of fresh air. It isn't a profit-centric mentality that guides this industry but an all-inclusive "for the benefit of members" approach. This sense of community is extremely inspiring in the day and age we live in. But how can credit unions make sure that they can keep this philosophy alive and stay relevant amidst such hectic digitization? On top of that, how can credit unions guarantee member loyalty and growth?

Valuation, revenue, cost of customer acquisition, inventory, venture debt, advisory shares, line of credit, equity - words you would normally associate with stuffy board rooms and golf courses, not prime time television. However, millions of people like me did not learn these words sitting with our notebooks open in MBA classrooms. We learnt them by sitting in front of the TV with popcorn watching prime time, Mark Burnett approved reality television.

Shark Tank Take Away

Are you really offering your customers the best possible buying journey? And do you know why you should be - you know, besides the fact that everyone and their grandmother is telling you it's what you should be doing? In a nutshell, offering your customers the perfect buying journey (or as close to perfect as you can get it to perfect) leads to more sales, higher revenues, and lower costs. The real question is how does this happen. Understanding the how will help you in the journey design process, so let's take a look at how the "how" happens. Is Improving the Buying Journey All You're Doing?

Do you want to improve customer experience quality and increase customer loyalty through the targeted application of new data sources and techniques? Well, then your search ends here. ProjectLink takes pride in providing valuable networking opportunities and complete information of the upcoming Forrester event for you to attend on 5th April 2016 with time and venue details. Forrester's best industry innovators, and marketing and customer experience professionals will come together at CX MARKETING SYDNEY 2016 to tackle the most immediate and pressing challenges that marketers face today. Join this conference and drive successful collaboration with your internal and external partners, suppliers, and vendors.

Consumers nowadays have a ridiculous number of options on where and how to make their purchases, which has led to them becoming pickier than ever, according to a number of studies. The factors that influence their decisions regarding who to give their business to vary significantly from one consumer to the next, but there is one common denominator among them all and that is that they want to be made to feel special. In fact, a study from Wunderman shows that most consumers want brands to prove they understand and care about them before they even consider making a purchase.

Voice Of Customer Importance

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